Know who can 
sell.
The mystery shopper for your sales team
Assess how your team handles the most important part of the sales cycle - turning prospects into discovery meetings. Shadow creates realistic buyer interactions and delivers objective assessment reports that help managers coach with confidence.
PROSPECT
Emma Collins
Independent Data Consultant
Northstar Logistics
Rep sends email
Hi Emma, just wanted to reach out…
Emma replies
Thanks for reaching out. We're not looking for new solutions right now.
Rep follows up
Totally understand. Out of curiosity…
Meeting booked
Sounds good. Let's meet next week.
Overall Score
84/100
Trusted by revenue leaders
NorthstarHelixParallelMeridianAtlas OpsConduitQuantaThe shift
Training tells you what reps know.
Assessment tells you what they can do.
Traditional sales training
- Completion rates
- Quizzes
- Role play
Shadow
- Real behaviour
- Real outreach
- Real coaching
The outcome
- Better onboarding
- Better managers
- Better reps
How it works
From assignment to coaching report in four steps.
Assign a realistic Shadow prospect, let your reps sell like it's real, and get an evidence-based coaching report - without lifting a finger.
Step 01
Assign an assessment
Managers assign a realistic Shadow prospect - calibrated for industry, persona and deal complexity.
Assign an assessment
Sell like it's real
Shadow evaluates performance
Coach with evidence
Capabilities
Built for sales leaders who want evidence.
Realistic Shadow prospects
Behavioural buyer personas with opinions and objections.
Behaviour-based assessment
Scored on what the rep actually does - discovery, framing, persistence - not what they remember.
Email & phone simulation
Prospects respond over real channels.
Objective scoring
A structured competency framework.
Manager dashboards
Pipeline-style view of every rep's assessment status, average score and trend over time.
Personalised coaching
Each report includes concrete coaching opportunities and a manager action plan for the next 30 days.
Ready to discover who can actually sell?
See your team certified against a real competency framework — in two weeks, not two quarters.